Data protection

We comply with the General Data Protection Regulations under the new Data Protection Act 2018 and, for the purpose of this notice, “we” refers to Ltd.


Personal information we hold

We collect the following information for every order and for every customer who registers their details on our website:

  • Name
  • Delivery address
  • Billing address
  • Email
  • Phone number

For tax purposes, these details are held in our electronic database and a hard copy of each order, detailing the above information, is also stored securely at our office premises.

You may choose to subscribe to our email newsletter by opting in at checkout, at registration, or any time you log in thereafter. Our emails are never sent excessively and will always be in relation to Hama beads. We will only ever contact those who have given us permission to do so. However, should you change your mind about receiving them, you can unsubscribe at the bottom of every newsletter we send, change your email preferences from your log in area or contact us to unsubscribe at any time.


What we do with your information

We use the information listed above to fulfil orders efficiently and to contact the customer regarding their order.

Your email and phone number will be used to update you on the status of your order, or to contact you regarding any order-related queries that we have.


Who we share your information with

We endeavour to keep your details safe and only pass them on to the trusted third parties listed below, as required, to carry out best service. We will not disclose your personal information to any other third party unless we are under a legal obligation to do so.

Royal Mail/Courier: Your delivery and contact information is passed on to our delivery service providers – either Royal Mail or a reputable courier service (such as Parcelforce or UPS) – in order to fulfil your order. The delivery service provider will be stated, along with your tracking details, in your order dispatch email.

Worldpay: At checkout, you will be taken to Worldpay, an external website, to process your payment securely. This means that we do not store your payment details. Visit our payment page for more information.


Your personal data rights

You have the right to access, amend and remove the personal details we hold for you at any time by contacting us.

If you do not want your personal data to be collected or used in the ways stated above, please do not proceed to register or place an order on our website.

All electronic and physical records are deleted/destroyed after seven years, unless the individual requests we do so earlier.

Details for registered customers are held electronically until further notice, unless the individual requests we remove them.



Read our Cookies terms and conditions here.